Like most musicians V has had several jobs to support his career. These experiences have led him to design The Collab as a values based company. This People-over-Profits attitude ultimately leads to a healthier business and a better product. Not bound by a philosophy of ever increasing profitability The Collab is free to make decisions that best benefit our customers, employees, and our partners.

We know the challenges of pursuing your passion. That’s why The Collab was set up in a way to let artists, and their fans, help each other. Every purchase helps fund an artist and as The Collab grows it becomes a greater force for supporting the arts.

It’s the 21st century, we’re all activists. We all want to make the world a better place. When you buy from V’s Coffee Collab you can be happy knowing that your purchase helps support better trade practices, coffee workers and artists.